Background
MOOD Stockholm is characterized by unique shops, restaurants, cafés and services. It is like a city of its own, just in the middle of Stockholm’s commercial center. Efterklang has worked with the real estate company AMF Fastigheter since the birth of MOOD Stockholm in 2012.
Assignment
The assignment was to create a sound concept to complement and enhance the different areas of the shopping mall: Wishing, Desire and Everyday. Each area with its own characteristic feeling, and yet clearly linked to the each other with a cohesive atmosphere. The concept had to co-exist with other sounds in the mall and not disturb the staff or customers.
Result
We developed the entire sound architecture for all public areas of the shopping mall, one of the largest sound design solutions in Europe. A coherent sound design was created through 22 different sound zones that enhance feelings, increase well-being and create ambiance. The sounds decorates all areas of the mall including Wishing, Desire, Everyday and the urban garden.
The concept comes to life thanks to over 100 unique sound productions as well as customized technology used in the corridors, escalators, for the artwork, gardens and MOOD Stockholm’s incredible themed toilets. Through Efterklangs own sound distribution platform Twang, the sound design is easily adapted to daily rhythm, flow of visitors and seasons.
Awards:
2 Winners, 3 Better Sounds – International Sound Awards 2018
Bronze – Transform Awards Europe 2019
