Background
When visiting NOFO Hotel & Wine bar you are not only located in the most vibrant part of Stockholm, you are also able to teleport yourself through time and space. NOFO offers an experience out of the ordinary – with 109 rooms, corridors, and several lounge areas all inspired by different countries and cities around the world. Where Efterklang has done the sound design.
Assignment
Attracting trend-sensitive hotel guests is a creative challenge, and with more and more hotels looking for their special niche, it’s all about creating a unique experience. Efterklang has helped NOFO create a space that stands out from the crowd through auditory experiences – a place where people want to visit and stay.
Result
The experience starts at the entrance where all visitors are greeted by a magical soundscape and scent design inspired by an enchanted forest. The sound design combined with the interior design of plants and greenery works as a portal into an unknown and extraordinary world. It also adds a playful surprise at arrival and leaves a positive goodbye when the stay is over. This playful synergy between visual components and audio runs through the whole hotel.
The hotel area houses different themes – Belle Èpoque Paris Nordic Gallery, SOHO, Scandinavian Design, Carnaby Street, Upper East, Queens, Brooklyn and Bronx – all with creative and themed interior design and therefore also creative sound design.
By elevating the interior design and visual themes with sound design, the sum of the experience becomes greater than the individual components.
Images and videos: Kristoffer Folin
Awards
Red Dot Design Awards 2023
Transform Awards Nordics 2023
Gold – Best use of Audio Branding
Silver – Best Brand Experience
Transform Awards Europe 2024
Silver – Best Sonic Brand Activation
International Sound Awards 2023
Winner – Audio Marketing
Better Sound – Universal Design
Better Sound – Soundscapes and Ambient Sound
