Background
Arena Skrapan is located at Götgatan, right in the middle of Stockholm’s trendy Södermalm district. Here, Vasakronan offers a top modern co-working office of 1500 m2 with 100 flex workplaces, 11 meeting rooms, and multiple lounge areas. Well-being and functionality are in focus. Materials, lighting, and ergonomics are thought out in detail, just like the sound and scent design.
Assignment
Just like at previously established Arenas Efterklang was entrusted to use sound and scent to contribute to an office that’s functional, attractive, and pleasant. The concept is aligned with the visual theme of the office, with inspiration in part drawn from the 60’s flavoured furnishing, in part from Södermalm’s nightlife and music scene.
Result
Efterklang created an activity-based soundscape with zones for different needs and functions:
- We encourage social interaction and relaxation in social areas with curated background music
- We reduce distractions in office landscapes with nature-based sound masking
- We create a light-hearted atmosphere and increase privacy in restrooms with unexpected sound design (like narrated phrase books!)
- We enhance the visual brand concept with curated playlists focusing on Indie, RnB, 60’s and 90’s music
We also implemented subtle scent design in selected areas, for brand recognition and a more welcoming overall impression. The result is a unique soundscape with zones for all possible needs – regardless of whether you seek quiet, focus, mingling or inspiration.
