Background
In one of Gothenburg’s most famous landmark buildings, Läppstiftet (“The Lipstick”), lies Arena Läppstiftet. Here Vasakronan offers a top modern co-working office of 1500 m2 with 100 flex work places, 11 meeting rooms and multiple lounge areas. Well-being and functionality is in focus. Materials, lighting and ergonomics is thought out in detail, just like the sound and scent design.
Assignment
Just like at previously established Arenas Efterklang was entrusted to use sound and scent to contribute to an office that’s functional, attractive, and pleasant. The concept is aligned with the visual theme of the office, with inspiration from harbours and oceans.
Result
Efterklang created an activity-based soundscape with zones for different needs and functions:
- We encourage social interaction and relaxation in social areas with curated background music
- We reduce distractions in office landscapes with nature-based sound masking
- We create a light-hearted atmosphere and increase privacy in restrooms with unexpected sound design (how about a playlist with nothing but lipstick-related songs!?)
We also implemented subtle scent design in selected areas, for brand recognition and a more welcoming overall impression. The result is a unique soundscape with zones for all possible needs – regardless of whether you seek quiet, focus, mingling or inspiration.
