Adidas
PROJECT

Adidas

Efterklang's assignment was idea, copy, recording and audio production for Spotify Advertising for Adidas.

Project details

Client
Adidas

Year
2020

Our projects - Studio - Adidas
Background

Production of Spotify advertising for Adidas.

Assignment

Adidas made an advertising campaign on Spotify for their new shoe model ZX 2K Boost. The goal was to highlight the special characteristics of the shoe (“Squeez, squish and comfort”) in an original and immersive manner. Efterklang solved this by putting artists Jireel and Tove Styrke in front of a microphone, and let them create ASMR inspired sound design using the shoe. This resulted in a series of very different audio spots and commercial videos. Our assignment was idea, copy, recording and audio production.

Contact person
Meet Alexander Kassberg
Alexander Kassberg
Spotify spot

Jireel

Spotify spot

Tove Styrke