Production of Spotify advertising for Adidas.
Adidas made an advertising campaign on Spotify for their new shoe model ZX 2K Boost. The goal was to highlight the special characteristics of the shoe (“Squeez, squish and comfort”) in an original and immersive manner. Efterklang solved this by putting artists Jireel and Tove Styrke in front of a microphone, and let them create ASMR inspired sound design using the shoe. This resulted in a series of very different audio spots and commercial videos. Our assignment was idea, copy, recording and audio production.