{"id":4620,"date":"2021-11-29T08:29:10","date_gmt":"2021-11-29T13:29:10","guid":{"rendered":"http:\/\/efterklang.org.hemsida.eu\/projects\/adidas\/"},"modified":"2024-06-24T10:23:26","modified_gmt":"2024-06-24T08:23:26","slug":"adidas","status":"publish","type":"projects","link":"https:\/\/efterklang.org\/sv\/projects\/adidas\/","title":{"rendered":"Adidas"},"content":{"rendered":"
Bakgrund<\/h6>\n

Produktion av Spotify-reklam f\u00f6r Adidas.<\/p>\n

Uppdrag<\/h6>\n

Adidas gjorde en reklamkampanj i Spotify f\u00f6r sin nya skomodell ZX 2K Boost. M\u00e5let var att lyfta fram skons speciella egenskaper (\u201dSqueez, squish and comfort\u201d) p\u00e5 ett originellt och immersivt s\u00e4tt. Vi satte d\u00e4rf\u00f6r artisterna Jireel och Tove Styrke framf\u00f6r varsin mikron och l\u00e4t dem skapa ASMR-inspirerad ljuddesign med hj\u00e4lp av skon. Det hela resulterade i en serie mycket annorlunda ljudspotar och reklamfilmer. V\u00e5rt uppdrag var id\u00e9, copy, inspelning och ljudproduktion.<\/p>\n","protected":false},"featured_media":3026,"template":"","project_category":[238,276,282,268,284],"country":[333],"sector":[341],"class_list":["post-4620","projects","type-projects","status-publish","has-post-thumbnail","hentry","project_category-studio-sv","project_category-immersivt-ljud","project_category-ljudproduktion","project_category-reklamkampanjer","project_category-rostcasting-och-inspelning-av-voiceover","country-sverigesweden-sv","sector-branding-och-kommunikation"],"acf":[],"yoast_head":"\nAdidas - Efterklang<\/title>\n<meta name=\"description\" content=\"Efterklangs uppdrag var id\u00e9, copy, inspelning och ljudproduktion f\u00f6r en Spotify-reklam f\u00f6r Adidas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/efterklang.org\/sv\/projects\/adidas\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adidas - 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