{"id":4542,"date":"2021-11-29T05:44:02","date_gmt":"2021-11-29T10:44:02","guid":{"rendered":"http:\/\/efterklang.org.hemsida.eu\/projects\/storytel-whenvoicesbecomeaudiobranding\/"},"modified":"2024-10-03T08:25:09","modified_gmt":"2024-10-03T06:25:09","slug":"storytel-whenvoicesbecomeaudiobranding","status":"publish","type":"projects","link":"https:\/\/efterklang.org\/sv\/projects\/storytel-whenvoicesbecomeaudiobranding\/","title":{"rendered":"Storytel, When voices become audio branding"},"content":{"rendered":"
Bakgrund<\/h6>\n

Storytel \u00e4r en av v\u00e4rldens ledande streamingtj\u00e4nster inom ljudb\u00f6cker. Med miljontals betalande kunder v\u00e4rlden \u00f6ver, ger Storytel m\u00e4nniskor i alla \u00e5ldrar och kulturer m\u00f6jlighet att ta del av hundra tusentals ber\u00e4ttelser i olika genrer. Storytel producerar dessutom ett stort antal egna ljudb\u00f6cker varje \u00e5r. F\u00f6r ett varum\u00e4rke som Storytel \u00e4r audio branding en viktig del i kommunikationen. <\/span><\/p>\n

Uppdrag<\/h6>\n

Efterklang fick uppdraget att skapa ett unikt, audio brandat ljuduniversum som p\u00e5 ett naturligt s\u00e4tt f\u00f6rmedlar varum\u00e4rket och dess tj\u00e4nster. En viktig aspekt var \u00e4ven att skapa ett universum f\u00f6r en global marknad, d\u00e5 spr\u00e5k, kulturer och musik skiljer sig v\u00e4rlden \u00f6ver. <\/span><\/p>\n

Resultat<\/h6>\n

Efterklang ville skapa ett koncept som var lika naturligt och sj\u00e4lvklart som Storytels egna ber\u00e4ttelser, det visade det sig att det var just ber\u00e4ttelserna som var svaret. <\/span><\/p>\n

Efterklang skapade ett unikt ljuduniversum och en skr\u00e4ddarsydd audio branding f\u00f6r Storytel, baserat enbart p\u00e5 inspelade ber\u00e4ttarr\u00f6ster fr\u00e5n deras egna globala ljudboksproduktioner. Att bygga audio brandingen p\u00e5 n\u00e5got s\u00e5 naturligt som Storytels egna r\u00f6ster gjorde att det slutgiltiga konceptet blev en sj\u00e4lvklar del av varum\u00e4rket globalt. Audio brandingen \u00e4r skapad som ett flexibelt och varum\u00e4rkesbyggande verktyg f\u00f6r att implementeras i alla typer av marknadsf\u00f6ringskanaler och plattformar. <\/span><\/p>\n

Storytels audio branding plattform rymmer f\u00f6rutom ljudlogotyper och ljudelement \u00e4ven unika Storytel-instrument, som kan anv\u00e4ndas i skapandet av nytt audio brandat material. <\/span><\/p>\n

Pris
\n<\/strong>International Sound Awards 2020
\nBetter Sound – Audio Branding<\/em>
\nBetter Sound – Audio Marketing<\/em><\/p>\n

Transform Awards Europe 2021
\nGuld<\/em><\/p>\n

Transform Awards Nordics 2021
\nGuld<\/em>
\nGrand Prix<\/em><\/p>\n

Red Dot Design Awards 2021
\nBest of the Best<\/em><\/p>\n","protected":false},"featured_media":3260,"template":"","project_category":[237,296,294,260,238,473,274,281,282,268,284,272],"country":[333],"sector":[341],"class_list":["post-4542","projects","type-projects","status-publish","has-post-thumbnail","hentry","project_category-ljuddesign","project_category-audio-branding-2-sv","project_category-koncept","project_category-sound-design-sv","project_category-studio-sv","project_category-audio-branding-sv","project_category-functional-sounds-2-sv","project_category-ljudlaggning-av-film","project_category-ljudproduktion","project_category-reklamkampanjer","project_category-rostcasting-och-inspelning-av-voiceover","project_category-specialskriven-musik","country-sverigesweden-sv","sector-branding-och-kommunikation"],"acf":[],"yoast_head":"\nStorytel, When voices become audio branding - Efterklang<\/title>\n<meta name=\"description\" content=\"Efterklang har skapat ett prisbel\u00f6nt ljuduniversum f\u00f6r Storytel, byggt p\u00e5 deras egna ber\u00e4ttarr\u00f6ster. 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