{"id":8139,"date":"2022-03-31T09:12:20","date_gmt":"2022-03-31T07:12:20","guid":{"rendered":"https:\/\/efterklang.org\/?p=8139"},"modified":"2024-06-24T15:41:27","modified_gmt":"2024-06-24T13:41:27","slug":"efterklang-tilldelades-brons-i-transform-awards-europe-2022","status":"publish","type":"post","link":"https:\/\/efterklang.org\/sv\/efterklang-tilldelades-brons-i-transform-awards-europe-2022\/","title":{"rendered":"Efterklang tilldelades brons i Transform Awards Europe 2022"},"content":{"rendered":"<p><strong>Transform Awards \u00e4r en global tillst\u00e4llning som fr\u00e4mjar varum\u00e4rkesutveckling, rykteshantering och re-branding. En tillst\u00e4llning som erk\u00e4nner b\u00e4sta praxis inom f\u00f6retagande och produkt-och varum\u00e4rkesbyggande arbete, med kategorier som fokuserar p\u00e5 strategi, utf\u00f6rande, inneh\u00e5ll och utv\u00e4rdering.<\/strong><\/p>\n<p>Efterklang tilldelades brons i Transform Awards Europe 2022 i kategorin <em>Best Use of Audio Brand<\/em>. Det prisvinnande projektet \u00e4r en ljudprofil, s.k audio branding och en omfattande ljudh\u00e5rdvaruanalys f\u00f6r Yale, ett v\u00e4rldsledande Assa Abloy varum\u00e4rke med en 180-\u00e5r l\u00e5ng historia inom l\u00e5stillverkning och innovation.<\/p>\n<p>2020 omformade Yale sin visuella varum\u00e4rkesprofil och n\u00e4sta steg i deras varum\u00e4rkesbyggande strategi var att utveckla ett ljuddesign-koncept som gick i linje med deras nya uppdaterade grafiska profil. Med design- och ingenj\u00f6rsexpertis fick Efterklang uppdraget att definiera <a href=\"https:\/\/efterklang.org\/projects\/the-yale-audio-experience\/?lang=sv\">The Yale Audio Experience<\/a>. Resultatet blev ett skr\u00e4ddarsytt audio braning-koncept som tar h\u00e4nsyn till b\u00e5de kund- och anv\u00e4ndarupplevelsen men inneh\u00e5ller ocks\u00e5 en omfattande ljudh\u00e5rdvaruanalys av hemprodukter som anv\u00e4nds idag.<\/p>\n<p><em>&#8221;Projektet med Yale har varit en inspirerande resa, fr\u00e5n b\u00f6rjan till d\u00e4r vi \u00e4r nu! Ett design- och ingenj\u00f6rst\u00e4nkande \u00e4r avg\u00f6rande i ett s\u00e5dant projekt, och Assa Abloy och Yale delar just det f\u00f6rh\u00e5llningss\u00e4ttet med oss \u200b\u200bp\u00e5 Efterklang, och det \u00e4r en stor anledning till att detta projekt \u00e4r en s\u00e5dan succe.\u201d<\/em> s\u00e4ger Martin Hallberg, Creative Director p\u00e5 Efterklang.<\/p>\n<p><em>\u201dEfterklang-teamet hj\u00e4lpte oss verkligen med att f\u00e5nga upp v\u00e5rt erbjudande utifr\u00e5n ett ljudperspektiv, genom att kombinera b\u00e5de de strategiska aspekterna av ljud till sj\u00e4lva skapandet av Yales ljuduniversum. De hj\u00e4lpte oss att ge Yale en r\u00f6st och ett ljud som matchar perfekt med v\u00e5r varum\u00e4rkespositionering\u201d<\/em> ber\u00e4ttar Mari Wegelius, Global Brand Director p\u00e5 ASSA ABLOY Group.<\/p>\n<p>L\u00e4s mer om det prisvinnande projektet, <a href=\"https:\/\/efterklang.org\/projects\/the-yale-audio-experience\/?lang=sv\">bes\u00f6k projektsida f\u00f6r Yale<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transform Awards \u00e4r en global tillst\u00e4llning som fr\u00e4mjar varum\u00e4rkesutveckling, rykteshantering och re-branding. En tillst\u00e4llning som erk\u00e4nner b\u00e4sta praxis inom f\u00f6retagande och produkt-och varum\u00e4rkesbyggande arbete, med kategorier som fokuserar p\u00e5 strategi, utf\u00f6rande, inneh\u00e5ll och utv\u00e4rdering. Efterklang tilldelades brons i Transform Awards Europe 2022 i kategorin Best Use of Audio Brand. Det prisvinnande projektet \u00e4r en ljudprofil, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":8162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[628],"tags":[],"project_category":[237],"class_list":["post-8139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter-fran-efterklang","project_category-ljuddesign"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Efterklang tilldelades brons i Transform Awards Europe 2022 - Efterklang<\/title>\n<meta name=\"description\" content=\"Efterklang tilldelades brons i Transform Awards 2022 i kategorin Best Use of Audio Brand f\u00f6r Yales ljudprofil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/efterklang.org\/sv\/efterklang-tilldelades-brons-i-transform-awards-europe-2022\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Efterklang tilldelades brons i Transform Awards Europe 2022 - Efterklang\" \/>\n<meta property=\"og:description\" content=\"Efterklang tilldelades brons i Transform Awards 2022 i kategorin Best Use of Audio Brand f\u00f6r Yales ljudprofil.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/efterklang.org\/sv\/efterklang-tilldelades-brons-i-transform-awards-europe-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Efterklang\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-31T07:12:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-24T13:41:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/efterklang.org\/wp-content\/uploads\/2022\/03\/Efterklang-at-Transform-Awards-Europe-2022-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3976\" \/>\n\t<meta property=\"og:image:height\" content=\"2651\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hilde Rosenberg Bulow\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hilde Rosenberg Bulow\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/efterklang.org\/sv\/efterklang-tilldelades-brons-i-transform-awards-europe-2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/efterklang.org\/sv\/efterklang-tilldelades-brons-i-transform-awards-europe-2022\/\"},\"author\":{\"name\":\"Hilde Rosenberg Bulow\",\"@id\":\"https:\/\/efterklang.org\/#\/schema\/person\/d2fcbf1fd1aa8e6bee6414f67ec88ba3\"},\"headline\":\"Efterklang tilldelades brons i Transform Awards Europe 2022\",\"datePublished\":\"2022-03-31T07:12:20+00:00\",\"dateModified\":\"2024-06-24T13:41:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/efterklang.org\/sv\/efterklang-tilldelades-brons-i-transform-awards-europe-2022\/\"},\"wordCount\":329,\"publisher\":{\"@id\":\"https:\/\/efterklang.org\/#organization\"},\"articleSection\":[\"Nyheter fr\u00e5n Efterklang\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/efterklang.org\/sv\/efterklang-tilldelades-brons-i-transform-awards-europe-2022\/\",\"url\":\"https:\/\/efterklang.org\/sv\/efterklang-tilldelades-brons-i-transform-awards-europe-2022\/\",\"name\":\"Efterklang tilldelades brons i Transform Awards Europe 2022 - Efterklang\",\"isPartOf\":{\"@id\":\"https:\/\/efterklang.org\/#website\"},\"datePublished\":\"2022-03-31T07:12:20+00:00\",\"dateModified\":\"2024-06-24T13:41:27+00:00\",\"description\":\"Efterklang tilldelades brons i Transform Awards 2022 i kategorin Best Use of Audio Brand f\u00f6r Yales ljudprofil.\",\"breadcrumb\":{\"@id\":\"https:\/\/efterklang.org\/sv\/efterklang-tilldelades-brons-i-transform-awards-europe-2022\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/efterklang.org\/sv\/efterklang-tilldelades-brons-i-transform-awards-europe-2022\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/efterklang.org\/sv\/efterklang-tilldelades-brons-i-transform-awards-europe-2022\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/efterklang.org\/sv\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Efterklang tilldelades brons i Transform Awards Europe 2022\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/efterklang.org\/#website\",\"url\":\"https:\/\/efterklang.org\/\",\"name\":\"Efterklang\",\"description\":\"P\u00e5 Efterklang designar och s\u00e4krar vi ljudmilj\u00f6er.\",\"publisher\":{\"@id\":\"https:\/\/efterklang.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/efterklang.org\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/efterklang.org\/#organization\",\"name\":\"Efterklang\",\"url\":\"https:\/\/efterklang.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\/\/efterklang.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/efterklang.org\/wp-content\/uploads\/2021\/10\/Asset-25.svg\",\"contentUrl\":\"https:\/\/efterklang.org\/wp-content\/uploads\/2021\/10\/Asset-25.svg\",\"caption\":\"Efterklang\"},\"image\":{\"@id\":\"https:\/\/efterklang.org\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/efterklang.org\/#\/schema\/person\/d2fcbf1fd1aa8e6bee6414f67ec88ba3\",\"name\":\"Hilde Rosenberg Bulow\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\/\/efterklang.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/da8c6a28eb4c86a14fb46d50159a3046c90cd3fac77f99cbadda7c1087a80168?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/da8c6a28eb4c86a14fb46d50159a3046c90cd3fac77f99cbadda7c1087a80168?s=96&d=mm&r=g\",\"caption\":\"Hilde Rosenberg Bulow\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Efterklang tilldelades brons i Transform Awards Europe 2022 - Efterklang","description":"Efterklang tilldelades brons i Transform Awards 2022 i kategorin Best Use of Audio Brand f\u00f6r Yales ljudprofil.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/efterklang.org\/sv\/efterklang-tilldelades-brons-i-transform-awards-europe-2022\/","og_locale":"sv_SE","og_type":"article","og_title":"Efterklang tilldelades brons i Transform Awards Europe 2022 - Efterklang","og_description":"Efterklang tilldelades brons i Transform Awards 2022 i kategorin Best Use of Audio Brand f\u00f6r Yales ljudprofil.","og_url":"https:\/\/efterklang.org\/sv\/efterklang-tilldelades-brons-i-transform-awards-europe-2022\/","og_site_name":"Efterklang","article_published_time":"2022-03-31T07:12:20+00:00","article_modified_time":"2024-06-24T13:41:27+00:00","og_image":[{"width":3976,"height":2651,"url":"https:\/\/efterklang.org\/wp-content\/uploads\/2022\/03\/Efterklang-at-Transform-Awards-Europe-2022-1.jpg","type":"image\/jpeg"}],"author":"Hilde Rosenberg Bulow","twitter_card":"summary_large_image","twitter_misc":{"Skriven av":"Hilde Rosenberg Bulow","Ber\u00e4knad l\u00e4stid":"2 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/efterklang.org\/sv\/efterklang-tilldelades-brons-i-transform-awards-europe-2022\/#article","isPartOf":{"@id":"https:\/\/efterklang.org\/sv\/efterklang-tilldelades-brons-i-transform-awards-europe-2022\/"},"author":{"name":"Hilde Rosenberg Bulow","@id":"https:\/\/efterklang.org\/#\/schema\/person\/d2fcbf1fd1aa8e6bee6414f67ec88ba3"},"headline":"Efterklang tilldelades brons i Transform Awards Europe 2022","datePublished":"2022-03-31T07:12:20+00:00","dateModified":"2024-06-24T13:41:27+00:00","mainEntityOfPage":{"@id":"https:\/\/efterklang.org\/sv\/efterklang-tilldelades-brons-i-transform-awards-europe-2022\/"},"wordCount":329,"publisher":{"@id":"https:\/\/efterklang.org\/#organization"},"articleSection":["Nyheter fr\u00e5n Efterklang"],"inLanguage":"sv-SE"},{"@type":"WebPage","@id":"https:\/\/efterklang.org\/sv\/efterklang-tilldelades-brons-i-transform-awards-europe-2022\/","url":"https:\/\/efterklang.org\/sv\/efterklang-tilldelades-brons-i-transform-awards-europe-2022\/","name":"Efterklang tilldelades brons i Transform Awards Europe 2022 - Efterklang","isPartOf":{"@id":"https:\/\/efterklang.org\/#website"},"datePublished":"2022-03-31T07:12:20+00:00","dateModified":"2024-06-24T13:41:27+00:00","description":"Efterklang tilldelades brons i Transform Awards 2022 i kategorin Best Use of Audio Brand f\u00f6r Yales ljudprofil.","breadcrumb":{"@id":"https:\/\/efterklang.org\/sv\/efterklang-tilldelades-brons-i-transform-awards-europe-2022\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/efterklang.org\/sv\/efterklang-tilldelades-brons-i-transform-awards-europe-2022\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/efterklang.org\/sv\/efterklang-tilldelades-brons-i-transform-awards-europe-2022\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/efterklang.org\/sv\/"},{"@type":"ListItem","position":2,"name":"Efterklang tilldelades brons i Transform Awards Europe 2022"}]},{"@type":"WebSite","@id":"https:\/\/efterklang.org\/#website","url":"https:\/\/efterklang.org\/","name":"Efterklang","description":"P\u00e5 Efterklang designar och s\u00e4krar vi ljudmilj\u00f6er.","publisher":{"@id":"https:\/\/efterklang.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/efterklang.org\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/efterklang.org\/#organization","name":"Efterklang","url":"https:\/\/efterklang.org\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/efterklang.org\/#\/schema\/logo\/image\/","url":"https:\/\/efterklang.org\/wp-content\/uploads\/2021\/10\/Asset-25.svg","contentUrl":"https:\/\/efterklang.org\/wp-content\/uploads\/2021\/10\/Asset-25.svg","caption":"Efterklang"},"image":{"@id":"https:\/\/efterklang.org\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/efterklang.org\/#\/schema\/person\/d2fcbf1fd1aa8e6bee6414f67ec88ba3","name":"Hilde Rosenberg Bulow","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/efterklang.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/da8c6a28eb4c86a14fb46d50159a3046c90cd3fac77f99cbadda7c1087a80168?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/da8c6a28eb4c86a14fb46d50159a3046c90cd3fac77f99cbadda7c1087a80168?s=96&d=mm&r=g","caption":"Hilde Rosenberg Bulow"}}]}},"_links":{"self":[{"href":"https:\/\/efterklang.org\/sv\/wp-json\/wp\/v2\/posts\/8139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/efterklang.org\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/efterklang.org\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/efterklang.org\/sv\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/efterklang.org\/sv\/wp-json\/wp\/v2\/comments?post=8139"}],"version-history":[{"count":6,"href":"https:\/\/efterklang.org\/sv\/wp-json\/wp\/v2\/posts\/8139\/revisions"}],"predecessor-version":[{"id":8167,"href":"https:\/\/efterklang.org\/sv\/wp-json\/wp\/v2\/posts\/8139\/revisions\/8167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/efterklang.org\/sv\/wp-json\/wp\/v2\/media\/8162"}],"wp:attachment":[{"href":"https:\/\/efterklang.org\/sv\/wp-json\/wp\/v2\/media?parent=8139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/efterklang.org\/sv\/wp-json\/wp\/v2\/categories?post=8139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/efterklang.org\/sv\/wp-json\/wp\/v2\/tags?post=8139"},{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/efterklang.org\/sv\/wp-json\/wp\/v2\/project_category?post=8139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}