{"id":4837,"date":"2021-11-15T08:56:57","date_gmt":"2021-11-15T13:56:57","guid":{"rendered":"http:\/\/efterklang.org.hemsida.eu\/efterklang-awarded-with-red-dot-design-award\/"},"modified":"2024-06-24T15:44:13","modified_gmt":"2024-06-24T13:44:13","slug":"efterklang-awarded-with-red-dot-design-award","status":"publish","type":"post","link":"https:\/\/efterklang.org\/sv\/efterklang-awarded-with-red-dot-design-award\/","title":{"rendered":"Efterklang tilldelas Red Dot Design Award 2021"},"content":{"rendered":"<p><strong>Red Dot Design Award \u00e4r en av de st\u00f6rsta designt\u00e4vlingarna i v\u00e4rlden. I tre discipliner skickar de t\u00e4vlande in produkter, kommunikationsprojekt, koncept, prototyper eller varum\u00e4rken i hopp om att vinna en Red Dot- ett internationellt erk\u00e4nt sigill som st\u00e5r f\u00f6r utm\u00e4rkt design.<\/strong><\/p>\n<p>Efterklang har tilldelats utm\u00e4rkelsen &#8217;Best of the Best&#8217; i Red Dot\u202fAward: Brands &amp; Communication Design 2021. Det vinnande projektet \u00e4r en ljudprofil, s.k. audio branding, f\u00f6r Storytel, en av v\u00e4rldens ledande streamingtj\u00e4nster inom ljudb\u00f6cker, med \u00f6ver en miljon betalande kunder v\u00e4rlden \u00f6ver.<\/p>\n<p>Under 2019 omformade Storytel sin visuella profil, tonalitet och sitt uttryck. I och med det var audio branding ett givet och viktigt n\u00e4sta steg i varum\u00e4rkesstrategin. Efterklang fick i uppdrag att skapa ett ljuduniversum som skulle f\u00f6rmedla Storytels varum\u00e4rke och tj\u00e4nst, och samtidigt fungerar f\u00f6r en global marknad, d\u00e5 spr\u00e5k, kulturer och musik skiljer sig v\u00e4rlden \u00f6ver.<\/p>\n<p><em>&#8221;Att l\u00e4gga stort fokus p\u00e5 v\u00e5r ljudlogga och v\u00e5rt sound universe har varit ett naturligt steg i Storytels varum\u00e4rkesarbete. Att f\u00f6rmedla k\u00e4nsla via ljud \u00e4r k\u00e4rnan i v\u00e5r produkt och vi \u00e4r otroligt stolta \u00f6ver v\u00e5rt samarbete med Efterklang och det arbete som de gjort f\u00f6r att skapa en varum\u00e4rkesupplevelse som arbetar mot alla sinnen\u201d, <\/em>S\u00e4ger Kajsa Berthammar, Head of Brand &amp; Campaigns p\u00e5 Storytel.<\/p>\n<p><em>&#8221;Det h\u00e4r har varit ett av de b\u00e5de roligaste och mest utmanande uppdrag vi haft. Samarbetet med Storytel har varit otroligt kreativt och vi \u00e4r sj\u00e4lva mycket stolta \u00f6ver resultatet. D\u00e4rf\u00f6r k\u00e4nns det helt fantastiskt att nu ocks\u00e5 f\u00e5 det h\u00e4r erk\u00e4nnandet&#8221;, <\/em>s\u00e4ger Margareta Andersson, Ljudarkitekt p\u00e5 Efterklang.<\/p>\n<p>L\u00e4s mer om det prisvinnande projektet, <a href=\"https:\/\/efterklang.org\/projects\/storytel-whenvoicesbecomeaudiobranding\/?lang=sv\">bes\u00f6k projektsida f\u00f6r Storytel<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Red Dot Design Award \u00e4r en av de st\u00f6rsta designt\u00e4vlingarna i v\u00e4rlden. I tre discipliner skickar de t\u00e4vlande in produkter, kommunikationsprojekt, koncept, prototyper eller varum\u00e4rken i hopp om att vinna en Red Dot- ett internationellt erk\u00e4nt sigill som st\u00e5r f\u00f6r utm\u00e4rkt design. Efterklang har tilldelats utm\u00e4rkelsen &#8217;Best of the Best&#8217; i Red Dot\u202fAward: Brands &amp; [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[628],"tags":[],"project_category":[237],"class_list":["post-4837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter-fran-efterklang","project_category-ljuddesign"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Efterklang tilldelas Red Dot Design Award 2021 - Efterklang<\/title>\n<meta name=\"description\" content=\"Efterklang har tilldelats utm\u00e4rkelsen &#039;Best of the Best&#039; i Red Dot\u202fAward: Brands &amp; Communication Design 2021 f\u00f6r Storytels audio branding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/efterklang.org\/sv\/efterklang-awarded-with-red-dot-design-award\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Efterklang tilldelas Red Dot Design Award 2021 - 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