The Impossible Run

The Impossible Run

The Impossible Run was made to prove the absolute accuracy of hyper directional sound technology. Through a laser sharp sound tunnel, we enabled visually impaired Oscar to run unassisted for the very first time, guided only by sound.

Project details

Parasport Sverige



Oscar is a young adult from Stockholm. He is a judo master, rock band drummer, physics student and fully visually impaired since the age of 5. Sound is his most important sense when it comes to understanding and experiencing the world around him. And with the hearing expertise that he’s developed over the years, we were able to fully explore the potential of hyper directional sound technology.

“Disability is not the disabled people – it’s us, who put limits on Oscar that don’t really exist.” – Lena Widegren, Oscar’s mom


After two years of development work, we were able to let the visually impaired Oscar run all by himself. With a set of hyper directional speakers we created two parallel ultra-sharp sound beams – one to the right and one to the left. These right and left sounds created a laser-sharp sound tunnel in which Oscar could navigate and run straight forward only by listening. Afterwards, Oscar himself described it as a sense of total freedom.


The Impossible Run is a project that opens up new opportunities for athletes with a visual impairment. The project also shows the power and potential of sound design. The project has been carried out together with McCann Stockholm and Bacon Production with hard work, a lot of heart and great commitment.

3 Winners, 3 Better Sounds – International Sound Awards 2017

Stockholm Sound Awards 2017

Guldägget 2018



Contact person
Meet Margareta Andersson
Margareta Andersson