{"id":4575,"date":"2021-11-16T15:52:08","date_gmt":"2021-11-16T20:52:08","guid":{"rendered":"http:\/\/efterklang.org.hemsida.eu\/projects\/the-conference-malmo\/"},"modified":"2022-08-22T14:39:57","modified_gmt":"2022-08-22T12:39:57","slug":"the-conference-malmo","status":"publish","type":"projects","link":"https:\/\/efterklang.org\/no\/projects\/the-conference-malmo\/","title":{"rendered":"The Conference, Malm\u00f8"},"content":{"rendered":"
Bakgrunn<\/h6>\n

The Conference er en todagers konferanse i Malm\u00f8 som tar for seg emnene menneskelig atferd, ny teknologi og hvordan man f\u00e5r ting til \u00e5 skje. Det er en \u00e5rlig konferanse som tar imot foredragsholdere og bes\u00f8kende fra hele verden. <\/span><\/p>\n

Oppdrag<\/h6>\n

P\u00e5 oppdrag fra arrang\u00f8ren Media Evolution har Efterklang utviklet et lydkonsept. Konferansens visuelle uttrykk var basen for lydkonseptet, med tydelig geometri, form og farge. Martin Hallberg, Sound Designer & Concept Developer hos Efterklang oversatte de ulike formene til lydb\u00f8lger: Triangel omgjort til sagtannb\u00f8lge, kvadrat ble omgjort til firkantet lydb\u00f8lge og sirkel omgjort til sinuslydb\u00f8lge. Instrumentene ble deretter valgt ut basert p\u00e5 hvordan lydb\u00f8lgene deres ser ut og instrumenter som cello, bassklarinett og Moog-synth bygger opp lydbildet. Ytterligere lydeffekter og overraskende lydelementer er lagt til for \u00e5 forsterke collageestetikken som preget The Conference uttrykk i 2018. <\/span><\/p>\n

Resultat<\/h6>\n

«What is communicated in a conference is not only in the content of speeches, but in the way the content is delivered. With \u2018The Conference\u2019 we want to facilitate a new experience to our visitors and trigger their curiosity. The sound concept enabled us to do this at the 2018 conference.\u201d<\/em> – Hateff Mousaviyan, Head of Communications for The Conference 2018.<\/p>\n

Utmerkelser:
\n<\/strong>Red Dot – Red Dot Design Awards 2019<\/a><\/p>\n","protected":false},"featured_media":3479,"template":"","project_category":[236,297,295,261,266],"country":[332],"sector":[336,340],"class_list":["post-4575","projects","type-projects","status-publish","has-post-thumbnail","hentry","project_category-lyddesign","project_category-audio-branding-2-no","project_category-konsept","project_category-lyddesign-2","project_category-soundscaping-no","country-sweden-no","sector-kunst-og-kultur","sector-varemerke-og-kommunikasjon"],"acf":[],"yoast_head":"\nThe Conference, Malm\u00f8 - Efterklang<\/title>\n<meta name=\"description\" content=\"Efterklang fikk i oppdrag \u00e5 utvikle et lyddesignkonsept og lydlandskap som en del av en multisensorisk kommunikasjonsstrategi for The Conference 2018 i Malm\u00f6.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/efterklang.org\/projects\/the-conference-malmo\/?lang=no\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Conference, Malm\u00f8 - 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