{"id":4541,"date":"2021-11-29T05:44:02","date_gmt":"2021-11-29T10:44:02","guid":{"rendered":"http:\/\/efterklang.org.hemsida.eu\/projects\/storytel-whenvoicesbecomeaudiobranding\/"},"modified":"2024-02-16T15:52:30","modified_gmt":"2024-02-16T14:52:30","slug":"storytel-whenvoicesbecomeaudiobranding","status":"publish","type":"projects","link":"https:\/\/efterklang.org\/no\/projects\/storytel-whenvoicesbecomeaudiobranding\/","title":{"rendered":"Storytel, When voices become audio branding"},"content":{"rendered":"
Bakgrunn<\/h6>\n

Storytel er en av verdens ledende str\u00f8mmetjenester for lydb\u00f8ker. Med over en million betalende kunder over hele verden gir Storytel folk i alle aldre og kulturer mulighet til \u00e5 dele hundretusener av historier i forskjellige sjangre. Storytel produserer ogs\u00e5 et stort antall egne lydb\u00f8ker hvert \u00e5r. For et varemerke som Storytel er lyd en viktig del av kommunikasjonen. <\/span><\/p>\n

Oppdrag<\/h6>\n

Efterklang fikk i oppdrag \u00e5 skape et unikt lydunivers som naturlig formidler merkevaren Storytel og dets tjenester. Et viktig aspekt var ogs\u00e5 \u00e5 skape en lydprofil for et globalt marked, ettersom spr\u00e5k, kulturer og musikk varierer over hele verden. <\/span><\/p>\n

Resultat<\/h6>\n

Efterklang \u00f8nsket \u00e5 skape et konsept som var like naturlig og \u00e5penbart som Storytels egne historier, og det viste seg at det var nettopp historiene som var svaret. <\/span><\/p>\n

Efterklang skapte et unikt lydunivers og en skreddersydd audio branding for Storytel, utelukkende basert p\u00e5 innspilte fortellinger fra deres egne globale lydbokproduksjoner. \u00c5 bygge audio branding konseptet p\u00e5 noe s\u00e5 naturlig som Storytels egne stemmer gjorde det sluttresultatet til en opplagt del av Storytel globalt. Merkevarebygging med lyd er laget som et fleksibelt og merkevarebyggingsverkt\u00f8y som skal implementeres i alle typer markedsf\u00f8ringskanaler og plattformer. <\/span><\/p>\n

Storytels plattform for audio branding rommer i tillegg til lydlogoer og lydelementer ogs\u00e5 unike Storytel-instrumenter, som kan brukes n\u00e5r nytt lydmerket materiale skal skapes. <\/span><\/p>\n

Utmerkelser:
\n<\/strong>Gold – Transform Awards Europe 2021<\/p>\n

Gold – Transform Awards Nordics 2021<\/p>\n

Grand Prix – Transform Awards Nordics 2021<\/p>\n

Best Of The Best – Red Dot Design Awards 2021<\/a><\/p>\n","protected":false},"featured_media":3259,"template":"","project_category":[236,297,275,295,261,239,271,285,280,283,269,273],"country":[332],"sector":[340],"class_list":["post-4541","projects","type-projects","status-publish","has-post-thumbnail","hentry","project_category-lyddesign","project_category-audio-branding-2-no","project_category-funksjonslyder","project_category-konsept","project_category-lyddesign-2","project_category-studio-no","project_category-audio-branding-no","project_category-casting-av-stemmer-og-voiceover-innspilling","project_category-lydlegging-av-film","project_category-lydproduksjon","project_category-reklamekampanjer","project_category-spesialskrevet-musikk","country-sweden-no","sector-varemerke-og-kommunikasjon"],"acf":[],"yoast_head":"\nStorytel, When voices become audio branding - Efterklang<\/title>\n<meta name=\"description\" content=\"Efterklang has designed an award-winning, audio-branded sound universe that naturally conveys the Storytel brand and its services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/efterklang.org\/projects\/storytel-whenvoicesbecomeaudiobranding\/?lang=no\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytel, When voices become audio branding - 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