{"id":8140,"date":"2022-03-31T09:12:14","date_gmt":"2022-03-31T07:12:14","guid":{"rendered":"https:\/\/efterklang.org\/?p=8140"},"modified":"2022-03-31T09:14:44","modified_gmt":"2022-03-31T07:14:44","slug":"efterklang-tildeles-bronse-i-transform-awards-europe-2022","status":"publish","type":"post","link":"https:\/\/efterklang.org\/no\/efterklang-tildeles-bronse-i-transform-awards-europe-2022\/","title":{"rendered":"Efterklang tildeles bronse i Transform Awards Europe 2022"},"content":{"rendered":"<p><strong>Transform Awards er en global begivenhet som fremmer merkevareutvikling, omd\u00f8mmestyring og re-branding. Utmerkelsen anerkjenner beste praksis innen utvikling av merkevarer, med kategorier som fokuserer p\u00e5 strategi, gjennomf\u00f8ring, innhold og evaluering.<\/strong><\/p>\n<p>Efterklang tildeles bronse i Transform Awards Europe 2022 i kategorien <em>Best Use of Audio Brand<\/em>. Det prisvinnende prosjektet er en lydprofil, s\u00e5kalt audio branding, og en omfattende analyse av lydmaskinvare for l\u00e5sprodusenten Yale, en del av Assa Abloy konsernet.<\/p>\n<p>I 2020 omformet Yale sin visuelle merkevareprofil og neste steg i merkevarestrategien var \u00e5 utvikle et lydkonsept som var i linje med det nye grafiske uttrykket. Med design- og ingeni\u00f8rkompetanse fikk Efterklang oppdraget \u00e5 definere The Yale Audio Experience. Resultatet ble et skreddersydd lydkonsept som tar hensyn til b\u00e5de kunde- og brukeropplevelse, og som samtidigt omfatter en analyse av lydmaskinvare i eksisterende produkter.<\/p>\n<p><em>&laquo;Prosjektet med Yale har v\u00e6rt en inspirerende reise, fra start til der vi er n\u00e5! \u00c5 ha fokus p\u00e5 b\u00e5de design og teknikk er avgj\u00f8rende i slike prosjekt, og Assa Abloy og Yale deler den tiln\u00e6rmingen med oss i Efterklang. Det er ogs\u00e5 dette som gj\u00f8r at prosjektet er s\u00e5pass vellykket!\u201d<\/em> forteller Martin Hallberg, Creative Director, Efterklang.<\/p>\n<p><em>\u201dEfterklang-teamet hjalp oss virkelig med \u00e5 fange opp v\u00e5rt tilbud fra et lydperspektiv ved \u00e5 kombinere b\u00e5de de stratgiske aspektene av lyd, til selve utformingen av Yales lydunivers. Efterklang har hjulpet oss \u00e5 f\u00e5 en stemme og en lyd, som passer perfekt med v\u00e5r merkevareposisjonering\u201d<\/em> sier Mari Wegelius, Global Brand Director, ASSA ABLOY Group.<\/p>\n<p>Les mer om det prisbel\u00f8nte prosjektet, <a href=\"https:\/\/efterklang.org\/projects\/the-yale-audio-experience\/\">bes\u00f8k den engelske prosjektsiden til Yale.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transform Awards er en global begivenhet som fremmer merkevareutvikling, omd\u00f8mmestyring og re-branding. Utmerkelsen anerkjenner beste praksis innen utvikling av merkevarer, med kategorier som fokuserer p\u00e5 strategi, gjennomf\u00f8ring, innhold og evaluering. Efterklang tildeles bronse i Transform Awards Europe 2022 i kategorien Best Use of Audio Brand. Det prisvinnende prosjektet er en lydprofil, s\u00e5kalt audio branding, og [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":8161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"project_category":[236],"class_list":["post-8140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter-fra-efterklang","project_category-lyddesign"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Efterklang tildeles bronse i Transform Awards Europe 2022 - Efterklang<\/title>\n<meta name=\"description\" content=\"Efterklang tildeles bronse i Transform Awards Europe 2022 i kategorien Best Use of Audio Brand for arbeidet med Yales lydprofil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/efterklang.org\/no\/efterklang-tildeles-bronse-i-transform-awards-europe-2022\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Efterklang tildeles bronse i Transform Awards Europe 2022 - 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