{"id":4836,"date":"2021-11-15T08:56:57","date_gmt":"2021-11-15T13:56:57","guid":{"rendered":"http:\/\/efterklang.org.hemsida.eu\/efterklang-awarded-with-red-dot-design-award\/"},"modified":"2021-12-13T03:09:34","modified_gmt":"2021-12-13T08:09:34","slug":"efterklang-tildeles-red-dot-design-award-2021","status":"publish","type":"post","link":"https:\/\/efterklang.org\/no\/efterklang-tildeles-red-dot-design-award-2021\/","title":{"rendered":"Efterklang tildeles Red Dot Design Award 2021"},"content":{"rendered":"<p class=\"p1\"><strong>Red Dot Design Award er en av de st\u00f8rste designkonkurransene i verden. I tre disipliner sender konkurrenter inn produkter, kommunikasjonsprosjekter, konsepter, prototyper eller merkevarer i h\u00e5p om \u00e5 vinne en Red Dot \u2013 et internasjonalt anerkjent segl som st\u00e5r for utmerket design.<span class=\"Apple-converted-space\"> <\/span><\/strong><\/p>\n<p class=\"p1\">Efterklang er tildelt prisen \u2018Best of the Best\u2019 i Red DotAward: Brands &amp; Communication Design 2021. Vinnerprosjektet er en lydprofil (audio branding) for Storytel, en av verdens ledende lydbokstr\u00f8mmetjenester, med over \u00e9n million betalende kunder over hele verden.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\">I 2019 omformet Storytel sin visuelle profil, tonalitet og uttrykk. Med det var lydmerkevarebygging et<span class=\"Apple-converted-space\">  <\/span>viktig neste steg i merkevarestrategien. Efterklang fikk i oppdrag \u00e5 skape et lydunivers som skulle formidle Storytels merkevare og tjeneste, og samtidig jobbe for et globalt marked, ettersom spr\u00e5k, kulturer og musikk er forskjellige rundt om i verden.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\"><em>\u201d\u00c5 fokusere p\u00e5 v\u00e5r lydlogo og audielle uttrykk har v\u00e6rt et naturlig steg i Storytels merkevarearbeid. \u00c5 kommunisere f\u00f8lelser gjennom lyd er kjernen av v\u00e5r tjenester, og vi er utrolig stolte av samarbeidet med Efterklang og arbeidet de har lagt ned for \u00e5 skape en merkevareopplevelse  som jobber mot alle sanser\u201d<\/em>, sier Kajsa Berthammar, Head of Brand &amp; Campaigns p\u00e5 Storytel.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\"><em>\u201dDette har v\u00e6rt et av de morsomste og mest utfordrende oppdragene vi har hatt. Samarbeidet med Storytel har v\u00e6rt utrolig kreativt, og vi er veldig stolte over resultatet. Derfor f\u00f8les det helt fantastisk \u00e5 n\u00e5 f\u00e5 denne anerkjennelsen\u201d<\/em>, sier Margareta Andersson, Lydarkitekt p\u00e5 Efterklang.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\">Les mer om det prisbel\u00f8nte prosjektet, <a href=\"https:\/\/efterklang.org\/projects\/storytel-whenvoicesbecomeaudiobranding\/?lang=no\"><span class=\"s1\">bes\u00f8k prosjektsiden til Storytel<\/span><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Red Dot Design Award er en av de st\u00f8rste designkonkurransene i verden. I tre disipliner sender konkurrenter inn produkter, kommunikasjonsprosjekter, konsepter, prototyper eller merkevarer i h\u00e5p om \u00e5 vinne en Red Dot \u2013 et internasjonalt anerkjent segl som st\u00e5r for utmerket design. Efterklang er tildelt prisen \u2018Best of the Best\u2019 i Red DotAward: Brands &amp; [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"project_category":[236],"class_list":["post-4836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter-fra-efterklang","project_category-lyddesign"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Efterklang tildeles Red Dot Design Award 2021 - Efterklang<\/title>\n<meta name=\"description\" content=\"Efterklang tildeles Red Dot Design Award: Brands &amp; Communication Design 2021 for Storytels audio branding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/efterklang.org\/no\/efterklang-tildeles-red-dot-design-award-2021\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Efterklang tildeles Red Dot Design Award 2021 - 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